One of the best ways to capture emails for your list AND add value is to offer opt-ins on your website. Sometimes, these are also known as Lead Magnets.
Opt-ins can be as simple or in-depth as you want them to be. Depending on the type of business you have, you might offer a helpful worksheet, guide, list, or even an Ebook for free to would-be subscribers. I like to think of them as the door that welcomes them into your world.
Opt-ins are powerful marketing tools because they can showcase your expertise, establish your authority on a topic and help solve a problem for your prospects.
Once a prospect “opt-ins” to your email list, you can nurture the new relationship with an email sequence that continues to delight and educate them on why you can continue to solve their most pressing problems and help them to overcome their challenges.
A few tips when creating killer opt-ins:
Avoid long, drawn-out copy to get the offer. Don’t make them work too hard or jump through too many hoops for it! Remember- the goal is to HELP THEM, not just build your list.
Visual, visual, visual! Eye-catching opt-ins are like magnets. Break the information down as simply as possible. Remember, this is FOR THEM, and making the content easily digestible will make it much more appealing to them and encourage them to sign up.
A noticeable CTA. Again, make it easy for them to type in their info and subscribe. A bold button, great call to action, simple formatting.
Keep your promise. Solve the problem you say you’re going to solve with said opt-in. Nothing is more frustrating than to sign up for a valuable opt-in, only to realize you’ve been “tricked” into a mediocre printable that isn’t what was promised and now you’re being spammed every day in a never-ending sales pitch. Your prospects deserve more respect than that.
Keep adding value once they are on your list. I promise you– it is not for nothing. If your services or products are good, then people WILL buy them. But NOT if they feel that all they are to you is a dollar sign.
Examples of useful opt-ins:
- Pdfs of existing posts with valuable information
- Tool kits
- Worksheets or workbooks
- Free courses
A lead magnet that truly helps people will lead to business naturally if you continue to nurture a relationship with them. You don’t have to give away ALL your expertise in a free offer for it to be valuable, but it DOES have to be valuable. So always, always start with the question:
“What does my ideal client need and how can I create a free resource that will satisfy that need?”
Do that, and you’ll have subscribers in no time.