One of the best ways to capture emails for your list AND add value is to offer opt-ins on your website. Sometimes, these are also known as Lead Magnets. Opt-ins can be as simple or in-depth as you want them to be. Depending on the type of business you have, you might offer a helpful… Continue reading The Power of Opt-Ins for Your Business
Many work at home moms struggle to manage housework, meal times, caring for their children and their businesses on a daily basis. It can be hard, especially if the children are home all day while you are trying to get business-related tasks finished. Here’s a few tips that may help ease the chaos and bring… Continue reading 9 Productivity Tips For Moms Who Work at Home
So your business needs a blog? Nowadays, just about everyone in the business world has, or knows they need one. Deciding to start a blog can be extremely overwhelming as a beginner, but no worries- I've got you covered! Choose your blog's name The very first thing you should do is choose a blog name.… Continue reading So your business needs a blog? Here’s how to start one.
"We are a planet of publishers, but many of us are littering the landscape with content crap, squandering the whopping opportunity we have to communicate directly with those we are trying to reach"Ann Handley The littered landscape of the world wide web needs cleaning up. There's no doubt that we've exchanged quality communication for gimmicks… Continue reading The Littered Landscape
What is "good" copy? "A copywriter should have an understanding of people, an insight into them, a sympathy toward them." -George Gribbin" Good copy, the kind that resonates with readers is written with an understanding for whom it is created. A skilled copywriter doesn't just set out to sell a product or call a reader… Continue reading What Good Copy Is and Why You Need It