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Copywriting

What Good Copy Is and Why You Need It

What is "good" copy? "A copywriter should have an understanding of people, an insight into them, a sympathy toward them." -George Gribbin" Good copy, the kind that resonates with readers is written with an understanding for whom it is created. A skilled copywriter doesn't just set out to sell a product or call a reader… Continue reading What Good Copy Is and Why You Need It

Content, Copywriting

The Littered Landscape

"We are a planet of publishers, but many of us are littering the landscape with content crap, squandering the whopping opportunity we have to communicate directly with those we are trying to reach"Ann Handley The littered landscape of the world wide web needs cleaning up. There's no doubt that we've exchanged quality communication for gimmicks… Continue reading The Littered Landscape